Bose is doubling down on its unique open-ear form factor with the launch of the Ultra Open Earbuds (2nd Gen). Moving away from the high-fashion collaborations that defined the original release, this new iteration focuses on internal refinement and practical feature updates. Priced at $299 (approximately €299.95 in the Eurozone), the new model arrives as a direct successor to the original, aiming to bridge the gap between ambient awareness and high-fidelity audio without the need for traditional ear-canal blocking tips.
The most significant upgrade for power users is the improved battery efficiency. The second-generation buds now offer up to 9 hours of continuous playback, a notable 20% increase over the 7.5 hours provided by the first-generation model. This boost in endurance makes the buds more viable for long-haul flights or extended work sessions where users need to remain aware of their environment without sacrificing their soundtrack.
Modern Connectivity and Expanded Ecosystem Support
Beyond battery life, Bose has modernized the internal hardware to better integrate with contemporary mobile ecosystems. The Ultra Open Earbuds (2nd Gen) now feature Bluetooth 5.4, providing a more stable connection and support for Snapdragon Sound, including aptX audio for compatible devices. The addition of customizable EQ support allows users to tailor the audio profile to their specific preferences through the companion app, a feature that was highly requested by the community.
Integration with Android devices has also been streamlined. The inclusion of Google Fast Pair and Google Find My Device support means that pairing and locating these buds is significantly more intuitive than before. While the hardware retains the IPX4 rating for sweat and water resistance, it remains a capable companion for fitness enthusiasts who prefer to hear their surroundings while running or cycling.
Design Choices and Availability
Visually, the second-generation earbuds remain largely unchanged, sticking to the distinctive cuff-like design that sits outside the ear canal. Bose is offering the new buds in four core finishes: Black, Cherry Chocolate, Olive Green, and White. A fifth colorway, 'Sky Pink', will be available in select international markets, though it will be excluded from the US launch.
For those eager to get their hands on the latest hardware, the wait is short. While general retail availability is set for October 1, My Bose members can place their orders starting today. The brand is clearly positioning this release as an evolution of its open-ear philosophy, prioritizing iterative improvements in endurance and connectivity over radical design departures.
