Sony has introduced the Bravia 3 II series, a new lineup of smart TVs that bring AI-driven picture enhancements and gaming-optimized features to a wide range of screen sizes, including an upcoming 100-inch model. The series is designed to deliver improved visuals, immersive sound, and smooth gameplay for consumers in India.
AI-Powered Picture Enhancements with XR Processor
At the heart of the Bravia 3 II series is Sony’s XR Processor, which analyzes both audio and video signals in real time. This enables it to boost depth, color accuracy, brightness, and contrast for richer, more lifelike images. The TVs also incorporate XR Triluminos Pro technology to extend color range and XR Clear Image to sharpen fast-moving scenes, making sports and action content smoother to watch. Additionally, Motionflow XR support helps maintain fluid picture quality during rapid movements.
Immersive Sound and Cinematic Experience
The Bravia 3 II TVs support Dolby Vision and Dolby Atmos, providing enhanced picture and sound quality for a theater-like experience at home. They also feature specially designed speakers aimed at improving vocal clarity and minimizing distortion, ensuring clear dialogue and immersive audio. Related coverage: Sony Unveils Reon Pocket Pro Plus Wearable AC with Enhanced Cooling.
4K 120Hz Gaming with HDMI 2.1
Gamers will benefit from the lineup’s support for 4K resolution at 120Hz refresh rates via HDMI 2.1. The TVs also include Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) to reduce input lag and deliver smoother gameplay, making them suitable for fast-paced gaming sessions.
Smart Features Powered by Google TV
Running on Google TV, the Bravia 3 II series provides users access to a broad range of streaming apps, movies, and shows. Voice control is supported through Google Assistant, and the TVs are compatible with Apple AirPlay 2, Apple HomeKit, and Amazon Alexa, offering versatile smart home integration. Sony has confirmed that these 2026 models will receive Google Gemini AI support via a future software update, enhancing their smart capabilities further.
Pricing and Availability in India
The new series launches with screen sizes of 55 inches and 65 inches, priced at Rs 99,990 and Rs 1,24,990 (approximately $1,310), respectively. Larger models include a 75-inch version at Rs 1,79,990 (~$1,880) and an 85-inch variant at Rs 3,05,990 (~$3,200). Sony plans to release a 100-inch model between July and August 2026. The Bravia 3 II TVs will be available through Sony retail outlets, ShopatSC, major electronics stores, and online platforms starting this month.
(Via)
